Small Business Sunday - Chance for Theo Paphitis to promote your business on Twitter!
Small Business Sunday, shortened to the hashtag (#SBS) on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for his star role in TV's Dragons' Den. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and joint owner of Red Letter Days. Theo is also a mentor and investor to many other businesses.
Each week Theo rewards small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM on Sundays count.
The tweets to @TheoPaphitis #SBS are reviewed and each week Theo chooses his favourite lucky six who he then re-tweets. As he has nearly a quarter of a million followers, this can provide a massive boost to the chosen businesses.